Jharkhand/Ranchi: The two-day “National PR Conclave–2025” organized by Central Coalfields Limited (CCL) concluded successfully today at the Gangotri Convention Centre, CCL Headquarters, Ranchi. The conclave, themed “Redefining PR: From Information to Engagement in the Era of Digitalization”, brought together eminent PR professionals, media experts, academicians, and students to deliberate on the evolving dynamics of communication in the digital era.
The second day of the conclave began with an insightful session on “Role of Radio: Information to Engagement especially in Rural Areas”. Ms. Inu Majumdar, CEO, Radio Orange, Nagpur, highlighted that radio remains a powerful and emotional bridge connecting rural India, emphasizing its role as one of the most effective mediums for awareness and behavioral change.
In the subsequent session on “New Age of PR in the Changing Digital World”, Dr. Sameer Kapoor, Director, Ad Factors, Delhi, discussed the evolution of PR 2.0, where digital media, influencers, and content creators play a transformative role in shaping organizational reputation. He underlined that engagement today must be both strategic and empathetic.
The next session, “Relevance of Customized Stamp for Coal Industry in Golden Jubilee Year”, was addressed by Mr. Alok Kumar Gupta, Head of Department, CC & PR, CCL. On this occasion, a Special Cover (Customized Stamp Ticket) and souvenir “Navchetna” were jointly released by Nilendu Kumar Singh, Chairman-cum-Managing Director, CCL; Pawan Kumar Mishra, Director (Finance); Harsh Nath Mishra, Director (HR); and R.V. Chaudhary, Director, Postal Services, Jharkhand
This Special Cover is dedicated to the “Coal Warriors” of Coal India and CCL who have played a pivotal role in ensuring the nation’s energy security. It symbolizes the commitment, perseverance, and contribution of every employee who forms the backbone of the country’s energy infrastructure.
Speaking on the occasion, Nilendu Kumar Singh, CMD, CCL, said, “A postage stamp is not just a piece of paper — it carries emotions and connects hearts. Even in the digital age, the essence of letters and posts remains alive as a sincere medium of communication.”
Harsh Nath Mishra, Director (HR), CCL, emphasized that public relations serve as the backbone of any organization by acting as a vital bridge between the institution and the public. He highlighted that CCL’s initiatives in safety, CSR, and community engagement are strong examples of meaningful and participatory communication.
During the session “Career in PR & Communication: Challenges & Opportunities in the Era of Digitalization”, Dr. Vikas Pathe, Assistant Professor, IIM Ranchi, underlined the importance of understanding the target audience and encouraged students to embrace continuous learning and adaptability in the evolving communication landscape.
In the session “Positive Media Mastery: Craft your Brand Story”, Sanjeev Shekhar, Corporate Affairs, Adani Power Ltd., stated that positive media messaging forms the core of brand value, remarking that “Your true image is defined not by what people say in your presence, but in your absence.”
The valedictory session, “Interactive Session with Budding PR Professionals”, featured an engaging interaction with advertising guru Mr. Prahlad Kakkar, who inspired students with his insights on creativity, media, and the evolving future of public relations.
Delivering the vote of thanks, Alok Kumar Gupta, HoD (CC & PR), expressed gratitude to all dignitaries, participants, and academic institutions for their contribution, remarking that “The Conclave has truly become a confluence of ideas and a platform for shaping the future of public relations in India.”
The “National PR Conclave–2025” reaffirmed that public relations today is not confined to information dissemination but is a continuous process of engagement, empathy, and trust-building that connects organizations to society and creates meaningful relationships in the digital era.
0 Comments