Madhya Pradesh/Bhopal: The MP Tourism Board ensured Madhya Pradesh's distinctive and impressive presence at two prestigious travel marts in the international tourism world: IFTM Top Resa 2025 in Paris, France, and Tourism Expo Japan 2025 (Aichi Sky Expo, Japan). Madhya Pradesh, the heart of Incredible India, brought its cultural depth, natural beauty, and diverse tourism potential to life on these global platforms. The impressive MP Pavilion at these travel marts and expos has re-established Madhya Pradesh as an attractive and unmissable destination for international travelers.
State Minister of State for Tourism and Culture (Independent Charge) Dharmendra Bhav Singh Lodhi gave this information on Saturday. He said that Madhya Pradesh has distinguished itself in the global tourism world. As the "Heart of Incredible India," our state's diversity, cultural depth, and natural heritage have been showcased at prestigious international forums like Paris and Japan. It is a matter of pride for us to showcase our heritage. These events have not only given us access to new markets but also strengthened partnerships with key countries like France, Europe, and Japan. I am confident that these efforts will further establish Madhya Pradesh as an international tourist destination.
Shiv Shekhar Shukla, Additional Chief Secretary, Tourism and Culture Department and Managing Director, MP Tourism Board, said that Chief Minister Dr. Yadav's vision is to spread the fragrance of Madhya Pradesh's rich cultural landscape globally, and the Tourism Department is working day and night towards this end. Madhya Pradesh's active participation in international forums is part of this strategy. These events have conveyed the message that Madhya Pradesh is not just a place to visit, but an experience that remains etched in visitors' memories. Our efforts will continue to establish the state as a leading destination on the global travel map and provide authentic, experiential travel to tourists.
IFTM Top Resa: Madhya Pradesh Becomes the Center of Attraction
The IFTM will be held in Paris, France, from September 23rd to 25th at the Porte de Versailles Exhibition Centre. The Madhya Pradesh pavilion at the Versailles exhibition center was inaugurated by Naveen Kumar, Counselor and Head of Chancery, Economic and Commercial Wing, Embassy of India, Paris. Several key stakeholders, including Dr. Ilaiyaraaja T., Managing Director, Madhya Pradesh State Tourism Development Corporation, and Yuvraj Padole, Deputy Director (Events and Marketing), Madhya Pradesh Tourism Board, were present on the occasion. This special pavilion attracted the attention of the global travel trade community and effectively showcased the state's heritage, natural beauty, and modern tourism initiatives.
Tourism Expo Japan 2025 in Tokyo: State Recognized in East Asia
Madhya Pradesh Tourism also made a strong presence at Tourism Expo Japan 2025, which began on September 25, 2025, at the Aichi Sky Expo in Japan. The pavilion was inaugurated by Debjani Chakraborty, Minister (Commerce and Economy), Embassy of India, Tokyo. The delegation was led by Bidisha Mukherjee, Additional Managing Director, Madhya Pradesh Tourism Board. She was accompanied by Assistant Manager Rakesh Golia and Tourism Industry Atul Singh (MP Incoming), Key Partner of the MP Incoming, was also present. The Madhya Pradesh pavilion was a center of attraction for Japanese tourists and industry representatives, showcasing the state's spiritual, cultural, and natural diversity on an international platform.
MP Pavilion Presents a True Glimpse of the 'Heart of Incredible India'
The Madhya Pradesh pavilion at both fairs offered a true glimpse of the 'Heart of Incredible India'. It featured the state's three UNESCO World Heritage Sites—the unique craftsmanship of the Khajuraho temples, the intellectual serenity of the Sanchi stupas, and the historical depth of the ancient rock shelters of Bhimbetka. Wildlife tourism in world-renowned tiger reserves like Kanha, Bandhavgarh, and Pench conveyed the message of adventure and conservation. Showcases of holy cities like Ujjain, Omkareshwar, and Maheshwar showcased the state's spiritual fervor, while tribal traditions, handicrafts, and rural tourism initiatives highlighted Madhya Pradesh's commitment to sustainable development and community engagement.
Travel Markets in France, Europe, and Japan Madhya Pradesh's Reach in the Middle East
Through these events, the Madhya Pradesh Tourism Board strengthened strategic relationships with tour operators, travel agents, and media representatives in key markets such as France, Europe, and Japan. This initiative is part of the Board's long-term global outreach strategy, which aims to establish Madhya Pradesh as a must-see destination on the global tourism map and reach international tourists attracted to experiential, authentic travel.
The Madhya Pradesh Tourism Board's participation in these international events aims to invite global travelers and collaborative partners to visit this heartland of India and discover its timeless heritage, rich wildlife, vibrant culture, and diverse cultural heritage Experience the culture and unforgettable hospitality. Their visit will not be just a visit, but a unique experience that will remain etched in the memory for a lifetime.
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